Mark Twain famously said “I didn’t have time to write a short letter, so I wrote a long one instead.” I wonder what Mark Twain would say today in the era of tweets and vines. These new platforms challenge us to distill our thoughts into a concise message that will engage our audience without overburdening them. If you’re familiar with TED talks or Ignite, you’ve seen experts across various fields share complex ideas and visions in a short amount of time. So we know it’s possible, but as I’ve come to learn, it’s a substantial challenge. Over the last month, I’ve been preparing to deliver a presentation to more than 100 attendees on IT innovation as part of Luminaries Live! in the Broadcast Center at CA World ’13. The catch is that it has to be delivered in 5 minutes. I’ll admit, I was a little nervous. I’d be sharing the stage with…

















